FORTNIGHTLY MARKET REPORT
Mumbai Market Has Eye on Hong Kong Show - There are many overseas and domestic buyers in the market and there is a clear demand for goods, but transactions have been slowed considerably due to the differences in asking and offering prices. The 5-7% increase in the price of rough diamonds at the February De Beers Diamond Trading Company (DTC) sight is the main factor in sellers’ insistence on higher polished prices.
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The Power Of Influence

No matter the level of your current social media status and online presence, one form of “Social Relations” keeps building, year-on-year, and assisting a jewellery store’s bricks and clicks. It’s the power of digital influence driven by online personalities—local, national or global in reach.
These digital divas write and shoot their own images that are focused on specific industry segments, such as jewellery, watches and accessories. The online socialites have a few thousands to millions of devoted followers who quickly react to the influencers’ selfies, often sparking interest and online conversation on the jewellery she is wearing.
Of course, this “soft-sell” approach is hardly new to digital, or to any medium.
It’s as traditional as dressing celebrities and dignitaries, yet it is focused on an industry and audience of like-minded followers both regionally and beyond.
Using an old term, these are “brand ambassadors,” who are more commonly referred to as “influencers”. For those with a

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